It’s time for a turnaround.

I just discovered a book called “Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference” by Karen Post.  It was suggested to me by Kobo Books and I really couldn’t figure out why.  I read religious books, the occasional biography and a lot of fiction.

According to the description the organizations that Ms. Post studied all experienced “a widely publicized meltdown that threatened to put them out of business and each one is going strong today. Why? They took charge with conviction, creativity, and smarts.” and there are 7 steps we can learn from them to turn around a broken organization.

As I was thinking about this I realized how brilliant Kobo is and how they must read the blog.  I’m always talking about the imploding Church and how we need to move forward.  Someone must’ve figured I needed this book.  We need a turnaround.  This might be the place to start.

In the summary Kobo told me the 7 steps needed to re-brand and refocus.  I thought they could be useful.  Here they are:

#1: Take Responsibility
#2: Never Give Up
#3: Lead Strong
#4: Stay Relevant
#5: Keep Improving
#6: Build Equity
#7: Own Your Distinction

Looking at the list it actually is quite useful for us in the PCC right now.  We’re looking for strategy.  We’re trying to pick ourselves up.  Recreate ourselves.  Or are we?  Mostly it seems like we’re flailing about and this might be the direction we require.  We need some direction.  We need these rules.

Think about it:

#1: Take Responsibility
 Have we taken responsibility?  Are we willing to see what we’ve done wrong and where we could have made better choices?

#2: Never Give Up
This is so important.  We need to shed the defeatist attitude and adopt one of hope.  We are Christians after all and the resurrection is a core part of our belief. We need to believe in it.

#3: Lead Strong
We need to be and develop strong leaders.  Strong from the pulpit and strong from the pew.  We must not live in fear.  This is absolutely essential.

#4: Stay Relevant
I think this should probably say become relevant for most of us.  Those churches and people who have developed positive ministries in the Post-Christendom period should be looked to as an example for the rest of us.  We should learn from each other and most importantly learn from the world what is important.

#5: Keep Improving
We must not stop improving.  We must always look for things we can improve on.  Is there a way to make people more comfortable when they enter Church?  How can we more effectively reach people in our community?  Is the message being translated in a powerful, positive way?  I could go on {and on} but I trust you get the point.

#6: Build Equity
Not surprisingly there’s a lot of equity in the name Jesus.  In some ways we have created a ‘brand’ based on him.  We really shouldn’t focus on building brand equity for the PCC but instead look at the value we place on our faith in general.  Why do we meet?  Is there a reason people should actually join us?  Will those outside benefit from coming in?  Would they want to come to us over anyone else?   We need to start seeing faith as something of value.  We need to start empowering our members to live out the message of Jesus.

#7: Own Your Distinction
We need to be distinct.  If we aren’t, what’s the point?  There are thousands of churches in our country.  There are dozens within our cities and towns.  What makes our church, the individual church we attend matter?  Would it be missed if it wasn’t there?  Is there a distinction from others?  At this point I would say if there is no distinction and too many churches perhaps we should look at why we operate this way.  There has to be a reason, something that makes you special.  Finding this is often the key to finding your passion and purpose.

I haven’t even read the book yet and I love these points.  I don’t know if they’re the actual answer but I bought the book on Kobo.  I intend to read it further and see if it could be of any use.  We are entering a time when things will have to change or we will cease to exist in the form that we know.  The church will continue, I have faith in that but the PCC is broken and it’s time we started the process of healing.

I’m not trying to be negative.  I think it’s important to note here that throughout the history of faith God healed broken people many times.   He led the slaves out of Egypt and created a nation.  He freed people from exile.  He rose from the dead and freed us from disconnection from God.  Just because it feels like the end doesn’t mean it is.  We are a resurrection people.  It would be good for us to remember that.

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